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We brought the iconic America Runs on Dunkin’ symbol to life (literally) in the spirit of Halloween.
From film, to social, to a front row appearance at New York Fashion Week, the Dunkin’ Runner made sure to spread the news about Dunkin’s Dressed Up Donuts. We also gave away hundreds of the exclusive costume on Dunkin’s Instagram pages so that fans can literally run with Dunkin’ all season long.
Agency: BBDO NY
Creative Team: Steve Fogel, Doug Fallon, Jolie Guz, Stephen Pacheco, Evan Schultz and Ben Bliss
Director: Steve Greenstein / Squad 47
Editorial & VFX: Squad 47