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Staying true to the brand's "Choose Pleasure" mantra, we launched a film where the pleasure is in the discovery. New Dove Dusted Almonds & Cashews are meant to be discovered. So our creative did just that. Watching the film allows you, the viewer, to experience the pleasure of discovery for yourself. It's like a digital magic 8ball. The interactive link is no longer live, but you can watch the film below and scroll to see some of the answers the viewer could get.
Agency: BBDO NY
Creative Team: Susan Golkin, Melinda Kanipe, Allison Lackey, Daniel Sinisterra
Director: Carlo Van De Roer / we are CASEY
VFX: Make Visual